Everyone wants to come up with a catchy name for their new LLC, but how do you know if the name is available? The first step is to do a name clearance with NYS Secretary of State. The NYS Secretary of State maintains a database of all registered businesses and new LLC names must be distinct from those already on file. The NYS Secretary of State also has many restricted terms and words that either can’t be used, or require special governmental consents.

If the name is acceptable at the NYS Level, you may also want to consider having a trademark search conducted. Trademarks are registered at the Federal level and apply to all 50 States. The USPTO has a publicly searchable database, however interpretation of the search results requires knowledge of trademark law.

Lastly, doing some basic Google searches is not a bad idea. If you see a lot of results for a name you’re considering, perhaps reconsider a more distinctive/creative option. A lot of naming issues, trademark conflicts, etc. can easily be avoided with a little due diligence.

If you’re starting a new LLC send us an email to schedule a free phone consultation. We’re happy to do the basic clearance searches for you and explain how our services can help!